About
Hi, I’m Rachel Romero
A product designer with 4+ years of experience creating digital products and learning through every project along the time.
I started my career working in branding, editorial, and motion graphics, which shaped the way I think about storytelling and visual experiences. Over time, I found myself drawn to product design and the process of building experiences that people love.
When I’m not designing, I’m cooking lasagna, going to festivals, enjoying the beach, or listening Oasis.
Skills
Design
User Experience, interaction design, user interface, physical and digital prototyping, design systems, wireframing, low-high fidelity screens.
Research
User interviews, user testing, information architecture, journey mapping, user personas, quantitative analysis, A/B testing, design strategy.
Software
Figma, Sketch, Adobe XD, Maze, Illustrator, Photoshop, InDesign, AfterEffects, InVision, Miro, Cinema4D, Programming (HTML/CSS).
Visual Design
Branding, poster design, iconography, pictogram design.
Other Skills
Stakeholder presentations, Human-centric approach, Web Accessibility.
IA
Claude for prototyping, Codex, Figma Make and Lovable.
Awards
Winner 29th IAFFE Annual Conference Logo Design Competition. Issued by International Association for Feminist Economics · Dec. 2019
SELECTED WORKS
Banco Guayaquil
Medios de Pago
Designed the end-to-end digital onboarding experience for credit cards, simplifying application, verification, and card activation to create a seamless and trustworthy journey.
Sensa App
Inclusive app festival experience that helps users discover lineups, explore event information, and access accessibility features tailored for people with hearing impairments.
Rei de la Magia
Redesigned the digital experience to translate a unique brand identity into an engaging e-commerce journey, making discovery and exploration feel intuitive and immersive.